Rhodium Elektroden 4,1 cm x 0,5 mm (1 Paar)

1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is KEY Kolloide GmbH, Krefelder Straße 562, 41066 Mönchengladbach, Germany, Email: info@cevatskolloide.com. The controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website
2.1 When you use our website for informational purposes only, ie, if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called „server log files“). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/reference from which you came to the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymized form)
  Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.
  2.2 For security reasons and to protect the transmission of personal data and other confidential content (eg orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string „https://“ and the lock symbol in your browser line.

3) Hosting & Content Delivery Network
3.1 For the hosting of our website and the display of the page content, we use a provider who provides its services itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.
3.2 AWS CloudFront
We use a content delivery network from the following provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
3.3 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies
In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called „session cookies“), while others remain on your device for longer and enable page settings to be saved (so-called „persistent cookies“). In the latter case, you can find out how long they are stored in the overview of your web browser’s cookie settings.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the event of consent being given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser to inform you about the use of cookies and to decide whether to accept them individually, or to deny them in specific cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting us
When you contact us (e.g. via contact form or email), personal data will be processed solely for the purpose of processing and answering your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is for the purpose of concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided there are no statutory retention periods to the contrary.

6) Comment function
As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name you chose will be saved and published on this website. Furthermore, your IP address will be logged and saved. This storage of the IP address is done for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. We need your email address in order to contact you if a third party should object to the content you have published being illegal.
The legal basis for storing your data is Art. 6 (1) (b) and (f) GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.
You as a user can subscribe to subsequent comments. You will receive a confirmation email to ensure that you are the owner of the specified email address (double opt-in procedure). The legal basis for data processing in the case of a comment subscription is Art. 6 (1) (a) GDPR. You can unsubscribe from ongoing comment subscriptions at any time with future effect. Please see the confirmation email for further information on how to unsubscribe.

7) Data processing when opening a customer account
In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary in each case if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.
You can delete your customer account at any time and can do so by sending a message to the above-mentioned address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded via it have been fully processed, there are no statutory retention periods to the contrary, and we have no legitimate interest in continuing to store the data.

8) Use of customer data for direct advertising
8.1 Registration for our e-mail newsletter
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and will be used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified e-mail address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We save the IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.
8.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range, as those you have already purchased, by e-mail. According to Section 7 (3) UWG (Unfair Competition Act), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.
You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time, with future effect, by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.
8.3 Product availability notification by email
For items that are temporarily unavailable, you can sign up to receive email product availability notifications. We will then send you a one-time email notification about the availability of the item you have selected. The only mandatory information required to send this notification is your email address. Providing further data is voluntary and may be used to contact you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability will be used strictly for the intended purpose.
You can unsubscribe from availability notifications at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.
8.4 Shopping cart reminders by email
If you cancel your purchase with us before completing the order, you have the option of receiving a one-time reminder of the contents of your virtual shopping cart by email.
The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to contact you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR to send you a shopping cart reminder. We save your IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.
You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

9) Data processing for order processing
9.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering in order to inform you personally within the scope of our statutory information obligations according to Art. 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
9.2 Post & DHL Shipping (official)
We use the services of the following provider to prepare shipping: Deutsche Post DHL Research And Innovation GmbH, Kurt-Schumacher-Str. 1, 53113 Bonn
In accordance with Art. 6 (1) (b) GDPR, we transmit digital shipping labels with your delivery information from our order processing system to the provider exclusively for the purpose of processing your online order. The provider then sends these to our local printers to enable printing. The data is only passed on to the extent that this is actually necessary for processing.
9.3 Sendcloud
We use the service of the following provider for shipping: Sendcloud GmbH, Fürstenrieder Str. 70, 80686 Munich
In accordance with Art. 6 (1) (b) GDPR, we pass your data on to the provider exclusively for the purpose of processing your online order. The provider prints shipping labels and transmits shipment data to the commissioned transport company on our behalf. Data will only be shared if this is actually necessary for processing.
The provider will continue to send shipping notifications and delivery status updates on our behalf. For this purpose, we will share certain customer data (email address, first and last name, and address) along with the tracking number with the provider after the parcel has been dropped off, in accordance with Art. 6 (1) (f) GDPR, based on our legitimate interest in effective and informative customer communication and transparent and reliable shipping, which is also in the customer’s interest.
The provider will not pass the data on to third parties and will process it solely for the purpose stated above. Once the order has been sent
, the data will be deleted by the provider. We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits any transfer to third parties.
9.4 Shopify Order Printer
We use the following provider for order processing: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Name, address and any other personal data will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for processing the order. The provider is also used for accounting. The provider processes incoming and outgoing invoices and, if applicable, our company’s bank transactions in order to automatically record invoices, match them to transactions and use this to create financial accounting in a partially automated process.
If personal data is also processed, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
9.5 Transfer of personal data to shipping service providers

• DHL
  We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
  In accordance with Art. 6 (1) (a) GDPR, we will pass on your email address and/or telephone number to the provider before delivery of the goods for the purpose of coordinating a delivery date or to provide delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR, we will only pass on the name of the recipient and the delivery address to the provider. This information will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
  Consent can be revoked at any time with future effect by notifying the person responsible named above or the provider.
• DHL Express
  We use the following provider as our transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany.
  We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient’s name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
  Consent can be revoked at any time with future effect by notifying the above-mentioned controller or the provider.
  9.6 Use of payment service providers (payment services)
• Apple Pay
  If you choose to use the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed using the “Apple Pay” function on your iOS, watchOS, or macOS device by charging a payment card stored with “Apple Pay.” Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. Authorizing a payment requires entering a code you previously specified and verifying your payment using your device’s “Face ID” or “Touch ID.”
  For payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again using a developer-specific key before transmitting the data to the payment service provider of the payment card stored with Apple Pay to process the payment. This encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
  If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
  Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and information about whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
  When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made using Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can be used to identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to „Wallet & Apple Pay“ and deselect „Allow payments on Mac.“
  For more information about Apple Pay privacy, please visit the following web address: https://support.apple.com/de-de/HT203027
• Paypal
  One or more online payment methods from the following provider are available on this website: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg
  If you select a payment method from the provider for which you make an advance payment, the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on solely for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose.
  If you select a payment method for which we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, telephone number, and if applicable, details of an alternative payment method) during the ordering process.
  In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and/or default risks.
  The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data.
  You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
• Paypal Checkout
  This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal’s own payment methods and local payment methods from third-party providers.
  When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – „Pay Later“ via PayPal, we will pass your payment data on to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter „PayPal“) as part of the payment processing. The data is passed on in accordance with Art. 6 (1) (b) GDPR and only to the extent that this is necessary for the payment processing.
  PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – „Pay Later“ via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
  If the PayPal payment method „purchase on account“ is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin („Ratepay“) to process the payment. The legal basis in each case is Art. 6 (1) (b) GDPR. In this case, RatePay will conduct an identity and credit check on its own behalf to determine your ability to pay in accordance with the principle mentioned above and will forward your payment data to credit agencies based on its legitimate interest in determining your ability to pay, in accordance with Art. 6 (1) (f) GDPR. A list of the credit agencies Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/
  If you use a local third-party payment method, your payment data will initially be transferred to PayPal in accordance with Art. 6 (1) (b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transfer your payment data to the relevant provider in accordance with Art. 6 (1) (b) GDPR to process the payment:
• Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
• Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
• iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
• bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium)
• blik (Polski Standard Płatności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
• eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2,
  1200 Vienna, Austria)
• MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
• Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
  For further information on data protection, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
• Stripe
  One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland
  If you select a payment method from the provider that requires you to pay in advance (e.g. credit card payment), the payment data you provided during the ordering process (including your name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on solely for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose.
  If you select a payment method that requires the provider to pay in advance (e.g. purchase on account, instalment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, telephone number, and if applicable, details of an alternative payment method) during the ordering process.
  In order to protect our legitimate interest in determining our customers‘ solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), the provider will check whether the payment option you have selected can be granted with regard to payment and/or default risks.
  The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data.
  You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.

10) Web analysis services
10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“), which enables analysis of your use of our website.
By default, when you visit the website, Google (Universal) Analytics sets cookies. These cookies are stored on your device as small text modules and collect certain information. This information also includes your IP address, which is however shortened by Google to prevent it from being directly linked to a person.
The information is transmitted to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the „Cookie Consent Tool“ provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors‘ data and prohibits unauthorized disclosure to third parties.
Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.
Demographic characteristics
Google (Universal) Analytics uses the special „demographic characteristics“ function and can use it to create statistics that make statements about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the „Personalized Advertising“ function in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information on Google Signals can be found under the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google (Universal) Analytics, the „UserIDs“ function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
10.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored as small text blocks on your device and collect certain information. This information also includes your IP address, which is shortened by Google to prevent it from being directly linked to a person.
The information is transmitted to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the „Cookie Consent Tool“ provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our site visitors‘ data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special „demographic characteristics“ function and can use this to create statistics that make statements about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google Account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the „Personalized Advertising“ function in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information on Google Signals can be found under the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the „UserIDs“ function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision of the European Commission.

11) Retargeting/Remarketing and Conversion Tracking
Meta Pixel with Extended Data Matching
Within our online offering, we use the „Meta Pixel“ service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland („Meta“).
If a user clicks on an ad placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter using „Meta Pixel.“ This URL parameter is then entered into the user’s browser after redirection via a cookie that our linked page itself sets. In addition, this cookie records specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account registrations, or registrations (extended data matching). The cookie is then read and enables the data, including the specific customer data, to be transmitted to Meta.
We use „Meta Pixel“ with enhanced data matching to make our advertisements (so-called „ads“) on Facebook and/or Instagram more effective and to ensure that they correspond to users‘ interests or have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called „custom audiences“).
Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of „Meta Pixel,“ the enhanced data matching function helps us better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Meta, allowing it to be assigned to the respective user profile and allowing Meta to use the data for its own advertising purposes in accordance with Meta’s data usage guidelines (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to place ads on and outside of Facebook.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the „Cookie Consent Tool“ provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors‘ data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.

12) Page functionalities
12.1 Google Maps
This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (land) maps to visually present geographical information. Using this service will show you our location and make it easier to get there.
As soon as you access the sub-pages that contain the Google Maps map, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also result in transmission to the servers of Google LLC in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account already exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them.
The collection, storage and evaluation are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Google’s legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, but you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.
Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for objecting described above.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12.2 Adobe Fonts (Typekit)
This website uses so-called web fonts from the following provider for the uniform display of fonts: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA
When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
The processing of personal data when establishing a connection with the font provider will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service using the „Cookie Consent Tool“ provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
12.3 Google reCAPTCHA
On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transmitted to: Google LLC, USA. For the visual design of the CAPTCHA window, the provider uses „Google Fonts“, i.e. fonts downloaded from the Internet by Google. No further information other than that mentioned above, which is already transmitted to Google via the ReCAPTCHA functionality, is processed in this case.
The service checks whether an input was made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this data to the provider’s servers for evaluation. Cookies, i.e., small text files stored in the browser of the device, may be used for this purpose.
If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 (1) (f) GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12.4 Google Customer Reviews (formerly Google Certified Retailer Program)
We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in an email survey from Google.
If you give your consent in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The rating you submit will then be summarized with our other ratings and displayed in our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. Using Google Customer Reviews may also result in the transfer of personal data to Google LLC servers in the USA.
You can revoke your consent at any time by sending a message to the data controller or to Google.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

13) Tools and Miscellaneous
13.1 – DATEV
For accounting purposes, we use the cloud-based accounting software service of the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany.
This provider processes incoming and outgoing invoices, as well as, if applicable, our company’s bank transactions, in order to automatically record invoices, match them to transactions, and create financial accounting from them in a semi-automated process.
If personal data is also processed in this process, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions.
13.2 Cookie Consent Tool
This website uses a so-called „cookie consent tool“ to obtain effective user consent for cookies that require consent and cookie-based applications. The “Cookie Consent Tool” is displayed to users when they visit the page in the form of an interactive user interface on which they can give consent for certain cookies and/or cookie-based applications by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only placed on the user’s device if consent has been given.
The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user’s consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors‘ data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject
14.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising them:

• Right to information pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Art. 16 GDPR;
• Right to erasure pursuant to Art. 17 GDPR;
• Right to restriction of processing pursuant to Art. 18 GDPR;
• Right to information pursuant to Art. 19 GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to revoke consent given in accordance with Art. 7 (3) GDPR;
• Right to lodge a complaint pursuant to Art. 77 GDPR.
  14.2 Right of Objection:
  If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, with future effect, for reasons arising from your particular situation. If
  you exercise your right of objection, we will stop processing the data in question. However, we reserve the right to further process your data if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and fundamental freedoms, or if the processing
  serves to assert, exercise, or defend legal claims. If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.
  IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – where applicable – also by the respective statutory retention period (eg retention periods under commercial and tax law).
When personal data is processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent. If
statutory retention periods exist for data that is processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store it.
When personal data is processed on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.
Unless the other information in this declaration on specific processing situations states otherwise, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Copyright notice: This privacy policy was created by the specialist lawyers of the IT law firm and is protected by copyright (https://www.it-recht-kanzlei.de)

As of: April 18, 2025, 2:54:05 PM